Breo AUTOMATIC COFFEE MACHINE

Design Strategies

Identify

Design Criteria and Goals

· ONE-BUTTON FAST OPERATION
· CUSTOMIZABLE USER PROFILES
· REMOTE CONTROL.

Key Insights

· CONVENIENCE
· CUSTOMIZATION
· AESTHETIC

MODULAR DESIGN

Supporting modular component options allows customization for different user needs. From a materials perspective, offering a variety of CMF options matches users' color preferences, or providing more durable materials, making it suitable for different environmental conditions. In addition to offering different materials, various container sizes can also be provided to meet different user needs.

DIFFERENT MATERIALS SUPPORT

There are different material options available for the same component for customers to choose. Due to variations in geographical conditions (such as climate, humidity, latitude and longitude, and altitude), the durability of different materials can vary, making the product's lifespan more flexible.

2024 FALL

PRODUCT DESIGN 4

Breo Automatic Coffee Machine for B&O

FEATURE

Breo is a fully automatic coffee machine for home, designed for users who appreciate both style and convenience. It shares a similar target audience with B&O, focusing on premium quality and a seamless user experience. With customizable brewing options and smart features, Breo makes it easy to enjoy a perfect cup of coffee while complementing a modern living space.

Simple preparation and maintenance

Schedule your coffee by remote control

About B&O

- Identity. Visionary. Genuine. Unconventional.

- Position. High-end. Luxury. Timeless Scandinavian design. Lifestyle brand.

- Public Image. Artistic. Memorable. Contemporary. Exquisite.

- Rule of imagery. Beauty. Conceptual. Lifestyle. Clean Pack shots.

- Spirit. Do not care about fitting in, proud of being different. Designing the future.

WHY BREO

BREO is a fusion of "Brio"—symbolizing vitality and passion, and "Beo" from Bang & Olufsen, representing premium craftsmanship and sensory experience. More than just a coffee machine, Breo enhances daily rituals, infusing energy and sophistication into every cup.

Design Brief

Develop a coffee machine that balances sophisticated design with advanced smart technology to cater to modern, innovative users. Focuses on convenience and style.

Objectives

· Create a coffee machine with a clean, stylish appearance that suits modern home aesthetics.

· Incorporate remote control and custom brewing for added convenience.

Designed for those who value efficiency, refinement, and premium experiences.

BREO seamlessly fits into the lives of morning-driven professionals and trend-conscious individuals who seek a balance of elegance and functionality in their daily routines.

Human-Centered
Design

Every design decision is driven by a deep understanding of human interaction, ensuring products that are intuitive, comfortable, and seamlessly integrated into daily life.

· PROPER POSITION FOR SCREEN.

· PROPER POSITION FOR CUP PLACEMENT.

· LESS EFFORT DESIGN.

· OPERATING DISTANCE.

· GOOD STANDING POSTURE.

· READABILITY.

· LIGHT TOUCH SENSITIVITY.

· FINGER MOVEMENTS

Considerations

· Natural and common ways of touch.

The most natural touch interaction uses the thumb or index finger, with minimal wrist movement.

· Gesture.

Sometimes, people subconsciously let their hands rest on the surface of the product, which helps the arms use less effort, making it easier to interact.

· Height for cup placement.

The cup should be placed at a height between the waist and chest level (about 90 cm to 120 cm from the ground).

· Bottoms.

At a viewing distance of 50cm-60cm, button sizes should range from 27mm to 36mm.